My musings on all things marketing and strategy

There are a few statements I hear from business leaders that make me stop in my tracks; ‘we don’t need marketing’ is one of them. When I ask why, the answer is pretty consistent…

Picture the scenario….you are the CEO of a successful SME, you’ve delivered year on year profit growth and have a market leading business. Then, out of nowhere, a competitor comes into…

If you feel like you’re behind the curve on calculating customer lifetime value, don’t worry you’re not alone. A surprising number of businesses have been hesitant to try to understand …

What should you be looking out for when interviewing your next marketing manager if you want to create a marketing function that is able to contribute significantly to revenue growth and overall profitability? …

A new year, a new goal? It may be clichéd but January always spurs businesses into setting new targets, giving people the ability to approach challenges with a clear head and a fresh perspective…