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“We Don’t Need Marketing!”​

“We Don’t Need Marketing!”​

by lotusconsulting_5l65ta | Dec 1, 2018 | Marketing

There are a few statements I hear from business leaders that make me stop in my tracks; ‘we don’t need marketing’ is one of them. When I ask why, the answer is pretty consistent…

Help, I’ve got new competition, now what?

Help, I’ve got new competition, now what?

by lotusconsulting_5l65ta | Nov 9, 2018 | Marketing

Picture the scenario….you are the CEO of a successful SME, you’ve delivered year on year profit growth and have a market leading business. Then, out of nowhere, a competitor comes into…

Customer Lifetime Value: Are you leaving money on the table?

Customer Lifetime Value: Are you leaving money on the table?

by lotusconsulting_5l65ta | Nov 9, 2018 | Marketing

If you feel like you’re behind the curve on calculating customer lifetime value, don’t worry you’re not alone. A surprising number of businesses have been hesitant to try to understand …

3 Interview Questions to Ask Every Marketing Manager Candidate

3 Interview Questions to Ask Every Marketing Manager Candidate

by lotusconsulting_5l65ta | Nov 9, 2018 | Marketing

What should you be looking out for when interviewing your next marketing manager if you want to create a marketing function that is able to contribute significantly to revenue growth and overall profitability? …

Three marketing mistakes to avoid as a CEO in 2019

Three marketing mistakes to avoid as a CEO in 2019

by lotusconsulting_5l65ta | Oct 19, 2018 | Marketing

A new year, a new goal? It may be clichéd but January always spurs businesses into setting new targets, giving people the ability to approach challenges with a clear head and a fresh perspective…

What marketing managers don’t want CEOs to know…

What marketing managers don’t want CEOs to know…

by lotusconsulting_5l65ta | Oct 9, 2018 | Marketing

When was the last time you interviewed a marketing professional who understood Big Data and CRM systems? …

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