Sian Burton is the founder of Lotus Consulting and The 3PM Principle. She is also the author of the upcoming book, Marketing for Massive Growth: Transform your company’s marketing from a blackhole into a revenue-generating machine.From creating flyers to sell her hair braiding service at 12 years of age, to developing the entire marketing strategy for SA’s largest independent pharmacy chain, Sian has lived and breathed marketing for longer than she can remember.Over the last 15 years, Sian has used her knowledge and expertise in strategy and innovation to help businesses in over 20 different industries across five countries, to wrap marketing strategies around their commercial objectives, allowing them to achieve their revenue growth targets with ease.Her passion, guidance and support have added over $20million in additional revenue to the businesses she has worked with, allowing business leaders to breathe a sigh of relief and get back to big-picture thinking.Sian believes that marketing gets an unfair wrap. Often referred to as a ‘dark art’, ‘nothing but smoke and mirrors’ or worst still ‘a blackhole for investment’, marketing has long been the bane of most CEOs professional lives. But things have changed…a lot!Sian is passionate about educating CEOs on how to use marketing to achieve their commercial objectives whilst also reducing the strain on their workforce. It’s not about working harder, it’s about creating marketing strategies that allow you to work smarter, and developing those strategies is where Sian excels.